Tiffany & Co. has a major strength of it's brand name. It is known all over the world and has a very reputable name. It has a reputation of being known for luxurious jewelry. This brand name is it's biggest internal strength and creates loyal customers.
Tiffany & Co.'s major external threat is the economy. When the economy takes a downturn, Tiffany & Co. is hit harder because it is a luxury good. Therefore, when people have to cut their spending or their budgets, this is one of the first things that people will go without simply because they do not need it. It is not a necessity.
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